The service-to-software pivot (and sometimes back again) is a brilliant, high-leverage move for creating a valuable business asset and serving the market you love better than ever.
Our founders are successful entrepreneurs who are already running a successful, human-led, service business but are striving for more. They're intrepid experts who see vibe coding and AI as the catapult for making their SaaS dreams a reality. (We agree now's the time, too.)
Whether you’re navigating the transition now or just thinking ahead, reach out. Every council member has walked in your shoes or served a growing owner-operator just. like. you.
Even a half-hour conversation can shift your next step, and we’d be honored to walk alongside you celebrating the hats you've tossed aside and lighting the way to your next milestone.
We believe in you.
We're glad you're here.
30, 60, or 90-minute sessions. On your schedule. At your pace. Because founders learn and execute differently and every business runs at its own speed with different resources.
to step into a subscription-powered future that serves you and your clients
to scale with leverage, not more humans
to lead a tech-enabled business with software engineers
to serve the industry you know and love in a new way
to get started on the right foot
to build a legacy to pass down or asset to sell
to think seriously about an exit or your retirement
Management Consulting sells you the answer to then sell you a solution.
We spend time, showing you how to turn the answers within you into action at your pace.
Executive Coaches sit too far outside your business to help with execution.
We step inside the business to sharpen your decision making from an informed perspective.
Board Members are assigned to protect investors.
We're here by invitation only to shape your vision, support your progress, and protect your interests.
How to Book
Pick a location (call or virtual meeting)
Tell us the key questions you want to discuss
Tell us who will attend (we recommend founder only)
Pay for the session
Attend appointment
Leave with a gameplan
Rebook anytime
What to Expect
To receive knowledge from experts who have transitioned from service to SaaS
To build a support system that stays with you through the process
To hear fresh perspectives from outside your team and existing peers
To be held accountable
To start navigating complex challenges of building commercial software more easily
To build skills necessary to create and lead the tech-enabled model you envision
To create a solution the world needs
To grow beyond your owner-operator roots and start leading like a founder-CEO
30, 60, or 90-minute sessions. On your schedule. At your pace.
Top reasons startups fail (source Statista & CB Insights)
- No market need 42%
- Not the right team 23%
- Get outcompeted 19%
- Pricing/cost issues 18%
- Poor marketing 14%
- Product mis-timed 13%
- Lose focus 13%
- Disharmony on team/investors 13%
- Pivot gone bad 10%
- Burnout 8%
- Failure to pivot 7%
Only half of small businesses survive more than five years (source SBA), but 70% of businesses that receive mentoring survive more than 5 years (source UPS study).
One founder is currently ranked in the top quartile of the Inc 5000 list of fastest growing companies
Another founder recently closed a $15M round
A third is running the lifestyle business of his dreams
One savvy operator took a break from heavy investor pitching to win some grants and generate cashflow with services. The win-win is that the deep research required to fulfill the grant will inform his product roadmap in unimaginable ways.
Check out the mastermind calendar and register