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The strategy, operations, and scale hub for new founders navigating service-to-subscription pivots, early traction, and exponential scale.
The strategy, operations, and scale hub for new founders navigating service-to-subscription pivots, early traction, and exponential scale.
We're here to help you get answers to the questions:
We're here to help you get answers to the questions:
Keeping you awake at night
Your team can't resolve or agree on alone
Require insight and wisdom from an experienced peer
Expedite The multi-Hat phases of Business Scale and founder Delegation
Expedite The multi-Hat phases of Business Scale and founder Delegation
Start with:
Start with:
energy and determination
a big goal
a messy vision
uncertain traction
many questions, some answers
4 complex roles and responsibilities
Exit with:
Exit with:
a clear path to product-market fit
a repeatable go-to-market formula
positive cash flow
healthy gross margins
$20M+ recurring revenue in view
your cap table in tact
How many hats are you wearing right now?
vote and see how you compare instantlyHow many hats are you wearing right now?
How do I get out of owner-mode and become a high-performing, 1 Hat Founder?
How do I get out of owner-mode and become a high-performing, 1 Hat Founder?
Well, like many things in life, it's a process. Here are some of the key components that will help it go as quickly and smoothly as possible for you.
Approach Revenue Acquisition with
Approach Revenue Acquisition with
Crisp product-market fit (PMF) definitions and efficient go-to-market (GTM) planning, stage-by-stage
Reliable traction as soon as possible as the primary goal, every time
Approach Product Development and Engineering with
Approach Product Development and Engineering with
Use-case first discipline to drive the product roadmap
Openness to creating (build), finding (buy), or shaping (connect) the technology to meet your target audience's needs
Approach Operations with
Approach Operations with
Practicality, efficiency, and reliability (for today) at the core of the decision making
Accurate and up-to-date financial reports that inform decision making and enable transparency
Approach Leadership with
Approach Leadership with
Achieving founder-team and team-audience fit as a guiding principle
Awareness that executive effectiveness is a process and key leaders will need to grow in step with the company's success
And don't forget to celebrate along the way.
And don't forget to celebrate along the way.
We throw parties for things like:
Jobs well done for the customer (yours and ours)
Hockey sticks and other optimistic financial results
Completing objectives and overachieving key results
Consecutive nights of restful sleep
How do I know this will work for me?
How do I know this will work for me?
Let's face it, startup success statistics are grim.
Let's face it, startup success statistics are grim.
Worse than grim.
The chance of success is slim.
The outcome is most likely total failure.
The kind of failure where you end up with public facing wounds and very little to show for your time and effort.
In fact, you'll probably owe other people money and apologies at the end of the day.
And even if you don't go out of business, there will be moments that feel like failure along the way.
It's not for the faint of heart, but you're in good company.
It's not for the faint of heart, but you're in good company.
One founder is currently ranked in the top quartile of the Inc 5000 list of fastest growing companies
Another founder recently closed a $18M round.
A third is running the lifestyle business of his dreams
One savvy operator took a break from heavy investor pitching to win some grants and generate cashflow with services. The win-win is that the deep research required to fulfill the grant will inform his product roadmap in unimaginable ways.
And hey,
And hey,
opportunity is knocking on someone's door
the top spot will be occupied by someone
why NOT you?
Who created this process?
Who created this process?
4321Founder is a strategic-operator led business.
4321Founder is a strategic-operator led business.
Our founder, Katrena Drake is a cross-functional veteran of early-stage wars who has scaled and exited three of her own service businesses and worked deeply inside the businesses of dozens of owners making the leap to founder-led scale by leaning into unconventional and unexpected opportunities to develop tech-enabled answers to persistent questions from a narrow, target audience.
As a 3x co-founder of service to scale businesses with an additional 5+ years serving as a CxO to early stage founders, she is well-versed in the path that lies ahead for you.
Turning your vision into a clear strategy and plan
Testing product–market fit without wasting months
Building momentum by aligning your team around the right priorities
Why did you create this system?
Why did you create this system?
Over the years, our founder noticed a gap: early-stage CEOs usually have advisors and coaches looking in from the outside, but rarely a peer working alongside them inside the business. Someone who can see the day-to-day processes and decisions up close, and help sharpen them so vision translates into action faster.
She built this practice to raise the bar on strategy for founders navigating launch, pivots, and scale because building traction should be a repeatable process, not a risky bet. Let's work through it together.
We believe:
Ideas are merely aspirational and execution is everything. 4321Founder community is designed to help you do both well.
More great solutions should make it into the hands of deserving users.
More deserving founders should have access to the tools necessary to retain control of their cap tables and boards.
All service business owners should have access to the resources required to build a legacy (and have an exit strategy).
Why should i Start now?
Why should i Start now?
Most founders who work with us see tangible results starting with the very first consult. You’ll leave with clarity, a prioritized roadmap, and the confidence to act.
Plus, our founder is currently wearing 4 hats in this business, so early participants in the 4321Founder community have the unique opportunity to:
be close to the team and grow your own business alongside us
have 1:1 access to the creator and principal advisor for our methodology
influence what our small but mighty team builds and help us turn our own big dreams into reality
Plus plus, we're warm, innovative, inclusive, and talented. You'll have such a nice time, the building and collaborating, the decision-making will feel more fun than difficult.
What is the cost?
What is the cost?
Mastermind seats are priced starting at $99 per session
1:1 Sessions are priced starting at $175 per hour
How do I get started?
How do I get started?
That's all the FAQs we've heard from founders so far.
Did we get it right or have we missed an important question that's on your mind?
Please tell us here.
Let's meet and make sure you're in the right place. There's no charge for your first 30 minute consultation.
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