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Welcome to the strategy, operations, and scale hub for owner-operators of service-led businesses who are becoming founder-CEOs of tech-enabled scale.
Welcome to the strategy, operations, and scale hub for owner-operators of service-led businesses who are becoming founder-CEOs of tech-enabled scale.
THE FOUR STAGES OF SCALE AND DELEGATION
THE FOUR STAGES OF SCALE AND DELEGATION
4 Hat Founder
Founder
CEO
Head of Product
Head of Sales
3 Hat Founder
Founder
CEO
Head of Product
Head of Sales
2 Hat Founder
Founder/Chairman
CEO
Head of Product
Head of Sales
1 Hat Founder
Founder/Chairman
CEO
Head of Product
Head of Sales
How do I become a 1 Hat Founder?
How do I become a 1 Hat Founder?
Well, like many things in life, it's a process. Here are some of the key components that will help it go as quickly and smoothly as possible for you.
Approach Revenue Acquisition with
Approach Revenue Acquisition with
Crisp product-market fit (PMF) definitions and efficient go-to-market (GTM) planning, stage-by-stage
Reliable traction as soon as possible as the primary goal, every time
Approach Product Development and Engineering with
Approach Product Development and Engineering with
Use-case first discipline to drive the product roadmap
Openness to creating (build), finding (buy), or shaping (connect) the technology to meet your target audience's needs
Approach Operations with
Approach Operations with
Practicality, efficiency, and reliability (for today) at the core of the decision making
Accurate and up-to-date financial reports that inform decision making and enable transparency
Approach Leadership with
Approach Leadership with
Achieving founder-team and team-audience fit as a guiding principle
Awareness that executive effectiveness is a process and key leaders will need to grow in step with the company's success
And don't forget to celebrate along the way.
And don't forget to celebrate along the way.
We throw parties for things like:
Jobs well done for the customer (yours and ours)
Hockey sticks and other optimistic financial results
Completing objectives and overachieving key results
Consecutive nights of restful sleep
How do I know this will work for me?
How do I know this will work for me?
Let's face it, startup success statistics are grim.
Let's face it, startup success statistics are grim.
Worse than grim.
The chance of success is slim.
The outcome is most likely total failure.
The kind of failure where you end up with public facing wounds and very little to show for your time and effort.
In fact, you'll probably owe other people money and apologies at the end of the day.
And even if you don't go out of business, there will be moments that feel like failure along the way.
It's not for the faint of heart, but you're in good company.
It's not for the faint of heart, but you're in good company.
One founder is currently ranked in the top quartile of the Inc 5000 list of fastest growing companies
Another founder recently closed a $15M round.
A third is running the lifestyle business of his dreams
One savvy operator took a break from heavy investor pitching to win some grants and generate cashflow with services. The win-win is that the deep research required to fulfill the grant will inform his product roadmap in unimaginable ways.
And hey,
And hey,
opportunity is knocking on someone's door
the top spot will be occupied by someone
why NOT you?
Who created this process?
Who created this process?
4321Founder is a strategic-operator led business.
4321Founder is a strategic-operator led business.
Our founder is a cross-functional veteran of early-stage wars who has scaled and exited three of her own service businesses and helped dozens of owners make the leap to founder-led scale by leaning into unconventional and unexpected opportunities to develop tech-enabled answers to persistent questions from a narrow, target audience.
She's currently a 4 hat founder in this business, so early adopters of the 4321Founder system have the unique opportunity to:
be close to the team and grow your own business alongside us
have 1:1 access to the creator and principal advisor for our methodology
influence what we build and help us turn our own big dreams into reality
Plus, we're warm, innovative, inclusive, and talented. You'll have such a nice time, the building and decision-making will feel more fun than difficult.
Why did you create this system?
Why did you create this system?
We believe:
We believe:
Ideas are like... aspirations... and execution is everything. 4321Founder system is designed to help you do both well.
More great solutions should make it into the hands of deserving users
More deserving founders should have access to the tools to retain control of their cap tables and boards
All service business owners should have the knowledge and access to build a legacy (and have an exit strategy)
How do I get started?
How do I get started?
That's all the FAQs we've heard from members so far.
Did we get it right or have we missed an important question that's on your mind?
Please tell us here.
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