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Where Business Owners
Community, resources, and clarity for owner-operators of service-based companies who are moving beyond consulting, projects, service calls, and 1:1 engagements to become founders of a tech-enabled subscription business.
Community, resources, and clarity for owner-operators of service-based companies who are moving beyond consulting, projects, service calls, and 1:1 engagements to become founders of a tech-enabled subscription business.
Enter with:
Enter with:
energy and determination
a big goal
a messy vision
uncertain traction
many questions, some answers
wearing 4 complex hats
Exit with:
Exit with:
a clear path to product-market fit
a repeatable go-to-market formula
positive cash flow
healthy gross margins
$20M+ recurring revenue in view
most importantly your cap table in tact
The Four Stages of Scale and Delegation
The Four Stages of Scale and Delegation
4 Hat Founder
Founder
CEO
Head of Product
Head of Sales
3 Hat Founder
Founder
CEO
Head of Product
Head of Sales
2 Hat Founder
Founder/Chairman
CEO
Head of Product
Head of Sales
1 Hat Founder
Founder/Chairman
CEO
Head of Product
Head of Sales
Join us and build your SaaS, platform, app, or AI-powered solution alongside other founders at the same stage
Where are you right now?
vote and see how you compare instantlyWhere are you right now?
Take a look at who you'll meet
Take a look at who you'll meet
Business owners are becoming subscription software founders from these backgrounds
Business owners are becoming subscription software founders from these backgrounds
Agency owners
Consultants
Coaches
Owner-operators
Solopreneurs
Fractionals
Realtors
Quiet quitters
Subject matter experts
Licensed professionals
Marketers
Sales pros
MBAs
PhDs
Vibe coders
Software engineers
And see how they're building
And see how they're building
A Business Within a Business
A Business Within a Business
A Business Beside a Business
A Business Beside a Business
Wondering what that means?
read and subscribe to user stories hereWondering what that means?
Wondering how to get started?
Wondering how to get started?
... Or Need a few more reasons to jump in?
... Or Need a few more reasons to jump in?
No problem.
No problem.
Here are some facts about the journey you're taking:
Here are some facts about the journey you're taking:
Top reasons startups fail (source Statista & CB Insights)
- No market need 42%
- Not the right team 23%
- Get outcompeted 19%
- Pricing/cost issues 18%
- Poor marketing 14%
- Product mis-timed 13%
- Lose focus 13%
- Disharmony on team/investors 13%
- Pivot gone bad 10%
- Burnout 8%
- Failure to pivot 7%
Only half of small businesses survive more than five years (source SBA), but 70% of businesses that receive mentoring survive more than 5 years (source UPS study).
We're here to help you beat the odds, and
you're in good company.
We're here to help you beat the odds, and
you're in good company.
One founder is currently ranked in the top quartile of the Inc 5000 list of fastest growing companies
Another founder recently closed a $15M round
A third is running the lifestyle business of his dreams
One savvy operator took a break from heavy investor pitching to win some grants and generate cashflow with services. The win-win is that the deep research required to fulfill the grant will inform his product roadmap in unimaginable ways.
In a 30-minute session, your questions will be answered, and you'll gain confidence that you're in the right place.
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