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Bring your team and build alongside founders aiming for their next, scalable milestone.
Bring your team and build alongside founders aiming for their next, scalable milestone.
burning questions we've tackled together
burning questions we've tackled together
I’ve got too many ideas competing for my resources. How do I narrow my focus?
If a brand-new competitor entered my space today, what could they do faster or smarter than I’m doing now?
My leads never ask the questions I want to answer. Instead, they focus on things that make it hard to show how we’re different. How can I take back control of the narrative?
I’m the bottleneck in product development and can’t figure out how to step aside. What can I do differently to empower my team?
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5. I only have budget for one marketing hire. How do I decide which role I need most?
6. Here are the things I believe could break on the way to our next milestone. How would you navigate these risks?
7. I’m selling the same offer to everyone, but it’s not landing. How do you customize your sales flow for different buyer types?
8. I want to move beyond pitching features and capabilities, but prospects tune out halfway through my demo. How do you keep buyers engaged?
9. Everything on my roadmap feels urgent. How do I prioritize the right focus areas?
10. How can I tell when my offer is truly “repeatable and scalable”? What signals should I track, and how do you build confidence in that moment?
Using a GPT to collaborate, gather feedback, and braindstorm? Come see how the group's suggestions compare to your AI expeirence. You'll be surprised by the differences + collaboration will help you write stronger prompts.
Check out the mastermind calendar and register
Join One or Join All
Join One or Join All
"Katrena’s track record of founding, scaling, and exiting three companies gives her rare insight. She brings clarity and direction to business owners ready for their next stage of growth."
- Tonya Gossage, Gossage Consulting
"I had the pleasure of meeting with Katrena at length, and she regularly attends my events. The value she brings to business owners is top-level. Her background and experience of co-founding, scaling, and exiting three companies is impressive. If you are a business owner who is stuck and needs direction moving into your next phase of growth, reach out to Katrena. Her consulting will bring you the clarity and growth you are looking for. "
session Format
session Format
This is a problem-solving/solution-sharing style mastermind group.
In each session, we focus on brainstorming solutions to multiple, specific problems brought by members to the group.
We dedicate up to 15 minutes per question and cover at least 4 dynamic questions (equivalent to 4 give and receive rounds) per mastermind event.
Here's how each 15- minute round works:
Here's how each 15- minute round works:
Part 1: Question
An Attendee Volunteers to Ask a Question and dedicates up to 15 minutes to receive answers from the group
Part 2: Answers
Attendees Get 2 Minutes Each to Answer the Question and give their perspective on the situation
Part 3: Reset and Repeat
After 14 minutes, We Take 1 Minute to Reset, then move on to the next question
Read Helpful Guidelines for First-Time Participants Here
Minimum session length = 60 minutes.
Maximum session length = 90 minutes if the energy is high and the majority of the group agrees to keep going. Hop off at top of the hour if you need to.
Guidance for Askers/Receivers:
Question askers are selected using round robin.
Two minutes to ask your question.
Make it a complete, detailed, and thorough because you are not able to answer follow up questions or offer clarifying details in a single round.
However each participant can ask up to two questions per event.
We're all peers here. No one will walk away a customer. So, please no pitching.
Guidance for Answerers/Givers:
Everyone is invited to respond.
Each respondent can have up to 2 minutes to answer.
Concise answers = more room for feedback. Plesae be thoughtful and give someone else the mic.
If you have a follow-up question or would like to pose a clarifying question, do it. The person you are answering can not answer live but may choose to ask it as their second question or as a question in another session. And you can always setup a 1:1 conversations offline.
Did we mention no pitching?
General Guidelines:
We stop when everyone's questions have been answered or after 90 minutes. Whichever comes first.
Room locks 5 minutes after the start time. No re-entry if you exit the meeting. If you can't stay the whole time, please only answer questions/give.
Keep it professional. Please no pitching.
We strive to uphold these guidelines to make it a nice experience for all participants.
How our sessions compare to other approaches:
How our sessions compare to other approaches:
Accelerators reject ideas outside their thesis and schedule.
We progress at your pace and nurture your vision into reality.
Incubators sell you office space in exchange for a sense of belonging.
We're virtual with high-relevance cohorts to ensure you belong.
Pitch Competitions exclude what's not investable right now.
We help pave your path to scale with or without dilutive outside funding.
"Katrena has an unparalleled ability to untangle complexity and guide companies from service to software with clarity and momentum."
- Graham Fulmer, Digital Marketing Alive
"Katrena is an amazing person to work with. Her approach of untangling the mess and allowing companies to restructure from service to software is unparalleled."
"Katrena brings clarity across teams and turns strategic vision into measurable progress. She’s an essential thought partner for any scaling company."
- Edward Collins-Fanner, RecBooks365
"I have been able to work with Katrena with a client that we are helping to scale. I always appreciate the effort and knowledge that she brings to our leadership team discussions. Katrena has been great to collaborate together with. Not only does she keep the business on track, but she elevates how it operates.
From setting the rhythm of the business, to designing cross-functional systems for accountability (OKRs, KPIs, RACIs), she is critical to shaping our client's operations at every level. Her ability to really flush through the each of our key leaders thoughts and ideas — from HR and Product to Finance and Revenue — and how she brings clarity across teams, it really helps to ensure that strategic vision turns into real, measurable progress.
Her ability to plug in across functions, manage programs, recruit specialised talent, and restructure leadership layers when necessary makes her an essential operator and thought partner in any scaling company. I appreciate the way in which she actively listens, which is rare to find.
If you're scaling, need someone with patience, someone that can help provide clarity--I recommend engaging Katrena."
... Or Need a few more reasons to jump in?
... Or Need a few more reasons to jump in?
No problem.
No problem.
Join us when you are ready to:
Join us when you are ready to:
- Avoid the startup spiral of downward progress
- Double your chance of survival
- Start turning your vision into reality
- Start delegating work, not decisions
- Call the shots and take control of your outcomes
- Start beating your goals (rather than the other way around)
- Build a valuable business asset without giving it all away to investors
We're here to help you beat the odds, and
you're in good company.
We're here to help you beat the odds, and
you're in good company.
One founder is currently ranked in the top quartile of the Inc 5000 list of fastest growing companies
Another founder recently closed a $18M round
A third is running the lifestyle business of his dreams
One savvy operator took a break from heavy investor pitching to win some grants and generate cashflow with services. The win-win is that the deep research required to fulfill the grant will inform his product roadmap in unimaginable ways.
“Katrena de-mystifies sales, marketing, and growth helping founders scale with clarity and efficiency instead of wasting time and money.”
- Chad Van Dyke, High Gear Business Strategies
"Having spoken at length with Katrena, I can confidently recommend her to founders, CEOs and other professionals who "wear many hats" for their business. She can help you scale up through a clear and efficient process. De-mystify Sales, Marketing, and Growth - no more wasting time and money! Reach out to Katrena."
In a 30-minute session we can answer your questions and set you on the right path
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