Ramping up to pursue your big vision
Allocating resources to grow beyond your current business model
Pursuing capital to fuel progress toward a big scalable milestone in the next 12-36 months
4 weekly masterminds with peers who have been or are at your stage.
Starting at $99 per session
Decision support frameworks and prompting guidance.
Included. $0 additional cost.
Top 10 signals you need this work:
You feel like your team (or prospects) just don't get it
Timelines are slipping or your team has been in stasis for weeks or months
The product roadmap is sprawling before the MVP is live or before collecting customer feedback
You're working with the second or third agency you've hired (and you're already secretly searching for their replacement)
You spend more time in internal meetings than with customers or partners
Prospective customers and partners you approach say "no" more than they say "yes"
The relationship with your team is full of turnover, tension, or friction and the majority of your time together is spent on giving instructions and revising work
Your cash runway is decreasing, tight, or non-existent
Your capital partner or finance team is reluctant to give you more money
You've been calling all the shots or "wearing all the hats" for more than 12 months with little to show for it
Available 4 days per week. Join one or join them all. Space is limited.
energy and determination
a big goal
a messy vision
uncertain traction
many questions, some answers
4 complex roles and responsibilities
a clear path to product-market fit
a repeatable go-to-market formula
positive cash flow
healthy gross margins
$20M+ recurring revenue in view
your cap table in tact
Agency owners
Consultants
Coaches
Owner-operators
Home service and trades
Solopreneurs
Fractionals
Realtors
Subject matter experts
Licensed professionals
Marketers
Sales pros
MBAs
PhDs
Vibe coders
Software engineers
"With Katrena’s guidance, we proved our concept and closed an $18M Seed round. She keeps the whole organization moving forward cohesively."
- Matt Fruge, SquareDash
"Over the last year, we have launched, pivoted, refined, re-launched, and pivoted our tech enabled financial services company again and again. It's been a wild ride, and Katrena has been integral to to keeping the whole organization moving forward cohesively. She is extremely smart and helps me iterate quickly across Administrative, Product/Service Delivery, and Growth pillars of the business. With her guidance, influence, and hard work, we have proven our business concept and gained enough traction to close our $18M Seed round. We are grateful to have her on the team as we charge toward the next milestone. "
“Katrena creates a space that’s both catalytic and safe, equal parts business strategy and mission alignment. Each session gave me insights I could apply immediately.”
- Soulara Sevier, Soul Suite Wellness
"If you’ve been in business for any length of time, you know the necessity—and sometimes the challenge—of pivoting. Whether it’s responding to market conditions, aligning more deeply with your purpose, or both, the transition can feel unsteady as you navigate new industries, audiences, and opportunities. That’s where Katrena Drake’s expertise shines. Since leaving the nursing field five years ago to fully embrace guiding clients through burnout recovery with whole-person strategies, I’ve crossed paths with Katrena and found her guidance invaluable. In our two sessions together, she created a space that felt both catalytic and safe—equal parts business coaching and mission alignment. Each time, I walked away with actionable insights that translated immediately into aligned steps forward. If you’re ready for a refreshing and empowering perspective to help you elevate both your performance and your impact, I wholeheartedly recommend connecting with Katrena."
"Katrena is a rare gem - experienced, insightful, and genuinely caring. If you’re serious about scaling, you’ll want her as a strategic partner."
- Monique Grayer, Analyze Accounting
"Katrena is a rare gem - thoroughly experienced, intelligent, and an absolute pleasure to work with. She brings a unique blend of expertise, perspective and creative problem-solving you don’t often find, paired with a genuinely caring and engaging personality. She has a passion for helping startups. Any business in the software or startup space - especially those looking to scale from the early stages toward the $20M+ mark - would benefit tremendously from her guidance. If you’re serious about growth and want a strategic partner who can help you navigate that journey with insight and clarity, reach out to Katrena. You’ll be glad you did."
Join us and build your membership, subscription, SaaS, platform, app, or AI-powered solution alongside other founders at the same stage.
Let's meet and make sure you're in the right place. There's no charge for your first 30 minute consultation.
“Katrena combines sharp business insight with a rare ability to genuinely connect people. Her integrity and care make her guidance invaluable.”
- Ana Cano, Sisu and Grit
"She is one of those rare professionals who combines deep business and financial knowledge with a genuine gift for connecting people. What sets her apart is not just her expertise, but her heart—she always has others’ best interests in mind. Whether she’s offering strategic guidance, building bridges between people, or creating opportunities, she does it with integrity and care. Anyone who has the chance to work with her will quickly see how invaluable she is, both professionally and personally."
Join one or join them all. Check out the mastermind calendar and register today.
Top reasons startups fail (source Statista & CB Insights)
- No market need 42%
- Not the right team 23%
- Get outcompeted 19%
- Pricing/cost issues 18%
- Poor marketing 14%
- Product mis-timed 13%
- Lose focus 13%
- Disharmony on team/investors 13%
- Pivot gone bad 10%
- Burnout 8%
- Failure to pivot 7%
Only half of small businesses survive more than five years (source SBA), but 70% of businesses that receive mentoring survive more than 5 years (source UPS study).
One founder is currently ranked in the top quartile of the Inc 5000 list of fastest growing companies
Another founder recently closed a $18M round
A third is running the lifestyle business of his dreams
One savvy operator took a break from heavy investor pitching to win some grants and generate cashflow with services. The win-win is that the deep research required to fulfill the grant will inform his product roadmap in unimaginable ways.
"Hiring Katrena was one of the best decisions I could have made. She’s helped us outperform goals and navigate the rollercoaster of early-stage growth."
- Jasmine Bhatti, Navi Nurses
"Katrena was recommended to me by a trusted startup mentor, and hiring her was the best decision I could have made. She can effortlessly support decision making across a wide variety of topics given her background. As a first-time founder, she has provided me with insightful and honest guidance for over the last year. I have come to trust her implicitly. Katrena has helped my core and I evaluate priorities and tackle strategic decisions while navigating the roller-coaster of early-stage traction and experimentation. My department leaders enjoy having her help to stay focused on the plan as we execute across administrative, product, and growth pillars of the business. With her help, we have continuously outperformed our goals this past year, and I can't wait to see the impact she has on our growth this year. I would highly recommend Katrena for any startup founder who is looking for thoughtful exponential growth."
Let's meet and make sure you're in the right place.
There's no charge for your first 30 minute consultation.